The Road to Change in 2015: Are You Ready for Flooring Enterprises?

At the end of the year, the flooring industry finally survived the storms of 2014. For flooring companies, 2014 was an extremely disappointing year, whether it was the wave of closures or the&quo; The peak season is not prosperous; The awkwardness has put the development of enterprises in a relatively awkward situation. However, after a year of ups and downs, a rainbow appears, and the flooring industry still needs to regroup and prepare to go!
The profit margin of the flooring industry is once again being squeezed
& Ldquo; There is no hope this year, I hope to be there next year;, This may have become the voice of most flooring industry professionals. However, will 2015 really be a turning point for flooring companies to go from being a reversal? It is not difficult to see that in 2014; Gold Nine Silver Ten; The season did not bring too many surprises to businesses, and many flooring merchants have expressed that their business is facing a downturn. Even promotional activities have not been able to save popularity. This negative growth trend also occurs in industries such as home furnishings and building materials. This means that the profit margins of the entire industry are further shrinking, and the reasons for these results can be attributed to the following points: firstly, weak demand and the continued coldness of the real estate market have made the flooring market even worse; Secondly, the continuous expansion of flooring enterprises has brought high inventory, and the primary and secondary markets have become saturated; Thirdly, the influx of foreign-funded enterprises has intensified the competition in the flooring market. Some foreign companies have set up agents in China and directly introduced foreign flooring products into the Chinese market. The Chinese flooring market, which is surrounded by a red sea, is full of more blood; Fourthly, environmental pressure in 2014 forced flooring companies to either transform or shut down.
Winning the 2015 market requires continuous transformation for flooring companies
In the fiercely competitive and increasingly sluggish market environment, flooring companies need to understand the market situation and respond positively to the market in order to achieve their expected goals by 2015. The flooring industry in 2015 was full of variables, and only enterprises that adapt to changes can compete for a place in the market next year. But where is the specific way out? There are no products that are always best-selling in the market, and the existence of any product in the market varies in length, which is determined by the product lifecycle theory. There are no products that are always best-selling in the market, and the existence of any product in the market varies in length, which is determined by the product lifecycle theory.
In the new economic era where technology is constantly changing and product lifecycles are greatly shortened, only new products can bring sustained development vitality. Of course, having only good products is not enough. Even gold needs to be dug out to shine, and even good wine needs to be sold to smell its fragrance. Especially in the flooring industry where homogenization is more severe, not selling it through channels to monetize is a pile of scrap metal. In the increasingly diversified society, flooring companies can only plan for the future market and move forward according to strategic policies that are in line with their own development, in order to timely and reasonably solve any obstacles they encounter. If flooring companies want to continue in 2015, developing new products to capture the market will still be the main direction!