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Since the development of the wooden flooring industry, a series of industry drawbacks have gradually become prominent, among which homogenization has become a persistent problem in the process of enterprise development. Imitation of various products has become a common phenomenon in the industry, and any new product will be imitated in a relatively short period of time. To win in the fierce market competition, flooring companies need to adapt to the market with innovation.
The homogenization phenomenon in the flooring industry is severe
At present, China's flooring industry has entered a critical period of survival of the fittest, and the improvement of innovation capabilities of flooring enterprises will become an important watershed. Industry insiders have stated that the domestic flooring industry currently has a large and complete industry team, chain, production capacity, output, product line, and advanced production equipment, but there are also the most fatal weaknesses& Flash; Plagiarism and imitation are rampant. The flooring industry, as a relatively early developing industry in the home building materials industry, naturally faces this problem.
When it comes to wooden flooring brands, consumers often think of foreign brands first. What is the solution? Due to the strong replication ability of domestic flooring enterprises, almost all of them have a strong ability to replicate; Never forget at a glance; Their abilities are mostly similar in design and lack creativity. Faced with the lack of personalization in the flooring market, consumers are hesitant to; N twins; I don't buy it, but rather prefer foreign brands.
Flooring enterprises need to continuously strengthen their innovation capabilities
In fact, in the long history of technology and product evolution in the flooring industry, most new processes and products are imitations, sporadic and partial modifications are the norm, and new designs are only a few. But this does not hinder the continuous progress of technology in the flooring industry, the emergence of new products, the continuous resolution of problems, and the continuous satisfaction of needs.
At present, many domestic flooring companies have started to create original designs by designers. Although it is still in its early stages, the prospects are infinitely bright. Industry insiders believe that flooring companies should focus on improving product quality, innovate courageously, and boldly research materials, processes, and other fields. They should catch up with foreign brands in the local market and enter the international market in the future, which is not impossible. In the context of increasingly fierce market competition, flooring companies can only win in the fierce competitive environment by continuously improving their innovation capabilities!